• We understand the specific needs of each client and we deliver concrete answers to the questions they want answered.
• We rigorously apply research techniques specific to each age group.
• We customize research combining an array of innovative and traditional research tools and techniques in order to maximize the effectiveness of each and every project.
• We are extremely cost-conscious, optimizing the efficiency of our structure so that our clients receive maximum return on their research spending.
• While we are experts in the 4 to 25 age segments, we also have significant experience applying our research creativity and professional commitment to other segments and sectors of the markets throughout Latin America.
Conexión gives clients a clear understanding of a segment’s context, where they fit within that context, and where they are headed. What they think, what they talk about, their likes and dislikes, their purchases, their dreams, what motivates them, what defines them, and what excites them. Conexión identifies the way that a segment interprets and analyzes the messages that they receive, the way that the media, brands, and society speak to them and what they hear.
Conexión reports are created through the use of traditional research tools in combination with new and creative methodologies designed specifically for the segment to be analyzed. The result is an innovative and singular product that includes information and testimony straight from the minds and mouths of participants. Conexión provides a flow of constant reference material invaluable to different areas within both companies and institutions.
To read Conexión is to immerse oneself in the world of its participants, and to obtain the insights and understanding crucial to operating within that world.
• Because Conexión provides the context necessary to better understand a segment, or to fully understand information obtained from a specific study.
• Because Conexión delivers an opportunity to listen directly to the voices of the actors within the segment, to connect with them and to generate more focused actions that satisfy their actual needs and expectations.
• Because Conexión reports are available NOW! And sometimes there is just not enough time to wait for the results of a tailor-made research project.
We have developed online research platforms for our clients with both open and closed panels that enable live monitoring of the interests and opinions of young people in a space that is theirs. We generate real-time information based on immediate results and permanent tracking, information that provides concrete answers to our clients’ questions every day.
• Because they produce instant information on a permanent basis that we use to deliver constantly-updated reports with clear and incisive analysis and conclusions.
• Because our platforms gather information on national and regional levels, providing greater certainty for our clients to make decisions and act when and where they choose.
• Because our platforms and research tools are flexible and are easily modified to include new areas of study to meet our clients’ specific needs.
• Because our platforms are easily adaptable to different segments and different sectors of the economy and society.